Tatiana Arguello | President and General Manager | KDEN-TV
Metro Market Television Candidate
Tatiana Argüello, President and General Manager of Telemundo Denver / KDEN, is a media executive with progressive experience in broadcast, news, digital, and integrated sales and marketing. She is known for leading result-oriented teams, developing new business and creating innovative multicultural content.
She began her career as an intern with Telemundo in 2001, and after gaining experience with the Denver station in roles ranging from finance, marketing, and sales, was promoted to NY in 2008 and became Director of Northeast National Sales and Multicultural Lead for the larger NBCU Telemundo Station Group. Recognized for her transformational leadership, strategic execution and audience engagement across all platforms, Tatiana returned to Colorado as President and GM of Telemundo Denver in 2019. In this role, she is continually exploring opportunities to generate multiplatform content that is responsive to the region’s economic and demographic growth, while also meeting the evolving demands of Denver’s business community.
Tatiana graduated from the University of Colorado, Leeds School of Business in 2001. Throughout her college career, Tatiana worked as a figure skating coach for the University of Colorado and – though injured prior to competing – was the Costa Rican Olympic Team hopeful for Lillehammer 1994 while training at the renowned Broadmoor World Arena. Tatiana is an avid “yogi” and alpine skier. She is fully bilingual in Spanish and English and conversational in French and Italian.
Reason for Running
As a globally minded Colorado native, I believe I bring a unique perspective to the CBA. Hispanics are driving cultural change and economic growth in the US, and I believe that greater language fluidity is promoting an increased connection to heritage among US Hispanics. Language is the number one cultural attribute among Hispanics, and culturally relevant content drives behavior and consumption. It is for this reason that Spanish language viewership is at an all time high, and Spanish language broadcasters are an increasingly important part of Colorado’s Broadcasters Association. I believe that together we can make our region’s voice even stronger.