“Data Drives Revenue” Presented by David Schapira of AnalyticOwl
COVID-19 has challenged marketers to find the best messaging and methods to communicate with consumers. Brand NEW granular data is released in this... Read More.
Webinars
All CBA Webinars are for members only. You must login or register to access the webinars below. Use the “Register” or “Login” button at the top of this page.
“Prospecting Magic (Pandemic Edition)” Presented by Chris Lytle
This webinar presents Chris Lytle's take on our current state of affairs and how to handle sales during a pandemic. (more…)
The Power of Broadcast In Times of Crisis
The CBA is temporarily providing its Nielsen study from 2014 which specifically looked at the way radio and television audiences used broadcast during Colorado's wildfires and floods. While the information is older, it still shows data that Coloradans turn to broadcast FIRST in times... Read More.
“Crafting Radio Creative That Works” Presented by Tammy Greenberg of RAB
The first steps to winning a person's heart and mind are being relevant, engaging, and eager to capture her attention. It's the same... Read More.
“When Taking Care of Business Requires Working Overtime”
Scott Flick and Rebecca Rizzo of Pillsbury Winthrop Shaw Pittman respond to the Department of Labor's new overtime pay obligations and provide a guide for broadcasters heading into 2020.
“The Art of Upselling”
In most local markets there's no shortage of things to sell. How do you prioritize, and how do you maximize the opportunities for your clients? This webinar will give you strategies for selling more to your current clients and prospects.
“Secrets of Using a Social Media Influencer to Increase Your Sales”
Social media influencing is the endorsement of the digital age and when done properly, can significantly grow your business. There are many benefits to influencer marketing, and in this webinar we will explore the best tactics and strategies from various social influencers when developing... Read More.
Interviewing, Hiring & On-Boarding
(5-part Series)
If you are having a hard time finding qualified applicants for your open positions, these sessions from Media Staffing Network's Laurie Kahn will help improve your talent acquisition! Ideal for anyone in the building who is involved in hiring, managing, interviewing new employees AND... Read More.
“Political Broadcasting Rules Refresher 2019”
Attorneys Frank Montero and Dan Kirkpatrick with their special guests from the FCC Media Bureau, Robert "Bobby" Baker, Assistant Division Chief, Policy Division (Political Programming) and Gary Schonman Special Counsel for Political Programming, Policy Division discuss...
* Lowest Unit Rate calculation for general elections and... Read More.
“Sell More Radio with Creative That Drives Results”
Special Guest: Yaman Coskun – Yamanair Creative
You’ll laugh, you’ll cry, you’ll be surprised, and you’ll be inspired. But most importantly, you’ll walk away with a rejuvenated passion to help your clients take advantage of Radio’s power. Ultimately, you will... Read More.